Report: How much Spurs could earn by selling their stadium naming rights

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Image: SpursWeb

Tottenham Hotspur fans had to wait over two years since the start of building, 18 months in Wembley, and six months of delays before they could enjoy their brand new stadium.

However, it is safe to say that the 62,062 seater capacity ground has been worth the wait, from the roaring atmosphere to the state-of-the-art facilities.

Despite the stadium having been open for a number of months now, it is still simply known as the Tottenham Hotspur Stadium, rather than the old White Hart Lane title.

Daniel Levy has not yet sold the naming rights to the stadium, but Football London claim a deal is to be expected in the future. But how much could this deal be worth?

Thanks to a recent study, global advisory firm Duff and Phelps have now revealed that Premier League sponsorship deals have increased from £135.5m to £142m between 2018 and 2019 (as quoted by BBC).

However, the report also claims that only 30% of Prem teams have a stadium sponsor, compared to 80% of NFL teams. They also say that Spurs come in third when it comes to potential value of naming rights sales per season, with £17.5m.

Man United are top of the list with £26.75m, followed by Man City at £21.9m, Spurs, then Liverpool on £16.9m, Chelsea on £16.75m, and Arsenal on £16.65m.

Spurs Web Opinion:

While I love the old White Hart Lane stadium name, £17.5m per year, every year, seems like too good an opportunity to pass up. After all, Spurs fans will all still refer to the ground as WHL anyway, so what difference does it make? Levy may as well cash in and reinvest in the squad for the sake of a few words on the outside of the stadium. Spurs fans know their roots and won’t forget them, but at the moment, the squad needs money.

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