The Daily Mail claim that Spurs chairman Daniel Levy fears that hosting the remainder of the Premier League season as well as next season behind closed doors at neutral venues will damage the club’s ability to attract a naming rights sponsor for the Tottenham Hotspur Stadium.
Spurs are reported to be one of the worst affected clubs in the Premier League with the club standing to lose over £100 million in matchday revenue if the games are played behind closed doors next season (Football Insider).
While the prospect of playing at neutral venues was initially said to be considered, recent reports suggest that the games are likely to play at their usual stadiums after getting a green light from the police.
The Daily Mail report that Levy spoke out strongly against the neutral grounds proposal at last week’s shareholders’ meeting.
The Spurs chairman fears that a potential stadium naming rights partner and other sponsors would not receive any television exposure if the 62,303-capacity venue in North London fails to host any fixtures.
The report also suggests that the club have been trying to sell the naming rights for five years. Prospective buyers are said to be put off by Levy’s £25 million-a-year asking price.
Spurs Web Opinion
In hindsight, Levy would probably admit that he made a mistake by waiting so long to find a buyer for the right price as very few firms around the world are going to be willing to commit the rumoured £25 million-a-year under the current financial circumstances.
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