The Tottenham Hotspur Stadium hosted its first NFL game on Sunday when the Chicago Bears and Oakland Raiders faced off in North London.
The venue has received rave reviews from the likes of Raiders quarterback Derek Carr and Chicago Bears coach Matt Nagy (Standard) following their first experience of taking to the field.
A stadium record attendance of 60,463 American Football supporters packed the stands to watch their heroes take to the field for the first time in N17.
Bottoms Up Beer, who provide the clever technology that allows the pint to be filled from the bottom via a hole in the cup have revealed the staggering amount of sales which were generated during the game.
In a Twitter post, they shared that over £1million in sales took place and that was when the stadium sold out of beer in the third quarter of the game.
The figure broke the record for beer sales at any European venue in history and could have been more if they had been able to keep serving beyond the third quarter.
We’re told it was over a million pounds in sales
— Bottoms Up Beer (@BottomsUpBeer) October 7, 2019
The price of beer was set at a higher amount for the NFL match compared to what Spurs fans are used to parting with.
Appears there was a slight price increase and selection of different offerings for our NFL fans last night. pic.twitter.com/qKXPY95ipv
— Lilywhite Rose (@Lilywhite_Rose) October 7, 2019
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