The Daily Mail have revealed that Daniel Levy is holding out for an offer worth around £400m for the naming rights to the Tottenham Hotspur Stadium.
Despite the Tottenham Hotspur Stadium now being in operation for almost three years, the North London club are yet to announce a naming rights partner for the ground.
The Mail reported last summer that Daniel Levy was in advanced talks with an unnamed brand regarding the stadium’s naming rights but there has subsequently been no announcement by the club.
Football Insider previously claimed that Tottenham are holding out for a £25 million-a-year deal despite the challenging financial climate as a result of the global Covid-19 pandemic.
The Mail have now suggested that Levy wants a £400m deal over the next two decades, which works out to £20m per season.
The report adds that Spurs have been unable to agree on a naming rights deal despite there being ‘considerable interest’ over the last three years.
Spurs Web Opinion
I do wonder if Tottenham’s unwillingness to sell the naming rights might be linked to the fact that ENIC and Levy are looking to sell the club (according to The Athletic). The club might be of a lot more interest to potential investors if the stadium’s naming rights has not been taken.
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