Report: Tottenham announce 15-year partnership with global brand

Tottenham Hotspur have announced that they have reached a 15-year strategic partnership with Formula 1 that will include the production of the world’s first in-stadium electric karting track below their stadium.

The Tottenham Hotspur Stadium has already hosted NFL matches, rugby, music concerts and boxing since it opened almost four years ago.

The club have now confirmed that their partnership with Formula 1 will see the delivery of an electric karting facility and London’s longest indoor track, based below the South Stand of the 62,850-capacity venue.

It was explained that there will be separate tracks for both adults and juniors, as accredited by the National Karting Association, thus making the stadium a potential venue for national karting championship races.

The partnership will also help develop a new driver academy programme to help identify the next generation of F1 drivers.

One of the main aims will also focus on creating apprenticeships and career opportunities for young people in order to bring greater diversity to the motorsport industry

Spurs proudly announced that the latest development means that an estimated 5.9 billion people worldwide are interested in events held at their home ground, which equates to almost 80 per cent of the world’s population.

Tottenham chairman Daniel Levy said: “Since building this stadium our ambition has always been to see how far we can push the boundaries in delivering world-class experiences that will attract people from around the world all year round.”

He added: “We have been able to bring the biggest names in sport and entertainment to London N17. We are extremely excited about what this long-term partnership with F1 will bring for our global, national and local communities.”

Tottenham Hotspur Stadium
(Photo by Tottenham Hotspur FC/Tottenham Hotspur FC via Getty Images)

Stefano Domenicali, President and CEO, Formula 1, said: “As we continue to grow our sport around the world, partnering with world renowned brands like Tottenham Hotspur allows us to take Formula 1 and motorsport to new and diverse audiences.

“The karting experience will be a destination and place that families, friends and aspiring drivers from all over the world will want to visit and enjoy, engaging new audiences and offering an accessible entry point to the world of motorsport.

“Our brands have a shared vision to create life-changing career opportunities, promote diversity and inclusion, such as through the recently announced F1 Academy, and driving environmental sustainability – our innovative partnership will bring all of this to life.”

Spurs Web Opinion

This is a significant development for the club as it opens up an additional source of revenue and this once again demonstrates the various ways in which the stadium was futureproofed during its contraction. This partnership will likely add a significant amount to ENIC’s asking price during takeover talks with potential investors.

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