Tottenham Hotspur have secured a new three-year shirt sponsor deal with the South African government, which is reported to be worth a total of £42.5 million (Times). 

The new sponsor will appear on the Lilywhite shirt sleeve and represents an increase from the £10 million-per-year deal the club currently has with online car dealer, Cinch.

Daniel Levy

GLYN KIRK/AFP via Getty Images

The deal with the South African government is expected to be signed this week in London, although it has been met with some frustration amid the widespread power outages in the country.

Sponsors have been allowed on the sleeves of Premier League shirts since the 2017/18 season, with an existing deal between Rwanda and Arsenal used as an example of how the South African tourist board can work well with Tottenham. The Rwanda-Arsenal deal was similarly controversial at the time.

From the 2023/24 season onwards, South Africa will be promoted on shirts, interview backdrops, and more across a three-year deal. Tottenham will also have training camps in the country.

The South African tourist board said in a presentation: “If SA Tourism does not grab this opportunity, a competing DMO [destination management organisation] will!” adding that they want “to break through the noise and reclaim our position in the global travel community.”

Spurs Web Opinion:

Controversy often follows football and money these days. Tottenham need to be careful with how they handle certain sponsorship deals, rather than just chasing the biggest price tag.

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