Tottenham Hotspur could be set for a financial boost with the club said to be close to a breakthrough of naming their first-ever stadium naming rights partner, according to the Daily Mail.
Daniel Levy appointed former NFL executive Todd Kline, who was most recently with the Miami Dolphins, as its new Chief Commercial Officer, with his primary role being to secure the naming rights for the venue in North London (Telegraph).
Talks are said to be at an advanced stage with the un-named brand while the deal could be announced before Tottenham kick off their new Premier League campaign against Manchester City on August 15th.
The ground has been called the Tottenham Hotspur Stadium for the past two years until a sponsor is found, with The Athletic claiming in April of last year that Levy had planned to sell the stadium’s naming rights for a world-record £375m, based on £25m a year for 15 years, before the coronavirus pandemic hit.
The finances generated from the naming rights would represent a huge boost to the club’s coffers, however, whether any of it would be re-invested back into the playing squad or would be used to soften the financial blow of the pandemic.
Hopefully it is a brand which aligns itself well with the club and is not something which would cause other supporters to mock us over.
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