Tottenham forward Heung-min Son is set to launch his own fashion brand later this month, according to the Korea Times.
Son is joining hands with Korean department store Shinsegae to launch his brand NOS7, with the first of his clothing line set to be released on June 17.
The brand spells out the reverse of the 29-year-old’s name while including his jersey number, but is also being used as the acronym “Nothing, Ordinary Sunday” according to the official website.
Son was pictured wearing a white t-shirt donning the NOS7 logo during a trip back to his native South Korea, where he celebrated winning his first Premier League Golden Boot award.
The NOS7 products expected to be on sale will range from sportswear, underwear, socks, shoes, hats and gloves to bathrobes, aprons and skirts.
Ahead of the launch, a Shinsegae spokesperson told the Korea Times: “Son is not only good at football, but he also has a great fashion sense. He launched the brand to share his thoughts on fashion with his fans.”
Son enjoyed his most productive season to date for Tottenham but was forced to share the top scorer prize with Liverpool’s Mohamed Salah.
His 23 Premier League goals (Transfermarkt), including two on the final day of the campaign, were key in pushing Spurs into the top four and back into the Champions League.
Spurs Web Opinion
This should be a very smart business decision from Son as he has the popularity and image back in his native South Korea for this to be a success. Clothing is a massive industry and his link with sport and football should see this become a big hit.
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