Report: Tottenham working on first-of-its kind partnership with US giant

Tottenham Hotspur Stadium
Dom Le Roy

According to Sportico, Tottenham Hotspur are in the process of finalising a first-of-its-kind retail partnership with Amazon that would see the club build its own brand store on the e-commerce giant’s website.

Amazon and Tottenham collaborated for Prime Video’s new documentary series, ‘All or Nothing: Tottenham Hotspur’, the first three episodes of which will be available to watch on Monday.

However, it looks like the partnership will not end there as both parties are considering ways to capitalise on the documentary release, by allowing for merchandise to be purchased through Amazon’s website.

Amazon will reportedly use ‘powerful tools’ to entice customers who view the series to their online store.

The e-commerce giants have previously launched portals for other clubs including as Bayern Munich and Inter Milan.

However. this is the first time the company will reportedly be marrying its core retail business with its growing sports media arm, amid the impending release of the behind-the-scenes documentary of Tottenham’s 2019/20 season.

Spurs Web Opinion

While it is impossible to tell how the documentary will be received until it is released, all indications at this point seem to be that it is much more eagerly anticipated by neutrals that the Man City one or the Leeds United one were. I am not surprised that Spurs and Amazon are trying to milk the potential success of the series into selling more merchandise.

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