Tottenham Hotspur’s new stadium has now been open for almost exactly one year, which has included a Champions League Final viewing party at the ground.
However, the Telegraph now report that, although Daniel Levy had been hoping for a world-record naming rights deal for the stadium, he will have to drop his price.
Levy is said to have wanted £375m from a potential deal, earning £25m per season for 15 years. Unfortunately, the Telegraph report claims that a significant drop in form and the COVID-19 pandemic have dented those hopes.
Industry experts apparently believe that this kind of figure will be impossible to achieve due to the severe impact that the Coronavirus has had on the global economy.
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