Spurs have last laugh over Arsenal in ad claim

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Tottenham Hotspur Stadium
Dom Le Roy

If you can cast your minds back to the start of November, Tottenham were sitting joint bottom of their Champions League group having taken just 1 point off their first three group stage matches.

The club had run an advertising campaign in the London Underground before the start of the season claiming that Spurs’ new 62,062-capacity stadium was the only ground in London where fans can watch Champions League football, taking a cheeky dig at Arsenal and Chelsea who have this season been playing in the Europa League.

With Spurs on the brink of being eliminated from the competition and having had to play their home games at Wembley Stadium due to delays with the new stadium, it looked like the club might have jumped the gun.

To rub it in, an Arsenal fan even complained to the ASA about the commercial, and the organisation then subsequently warned Spurs about using a “misleading tagline” which breached Article 3.1 of their code.

This incident, of course, was quite embarrassing for Lillywhites, and Arsenal fans certainly didn’t miss the opportunity to rub their noses in it.

Fast forward four months – Spurs have qualified for the Champions League quarter finals after thrashing Borussia Dortmund 4-0, and the club have confirmed that the home tie will be held at the new state of the art venue.

Arsenal meanwhile just lost 3-1 to Rennes in the round of 16 of the Europa League as their hopes of qualifying to the final 8 looks in tatters.

So, it turns out that Tottenham were right all along, and it was Arsenal fans who jumped the gun.

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