Tottenham Hotspur and Google have held discussions over a naming rights deal for the Tottenham Hotspur Stadium, according to The Athletic.

Despite the stadium having opened in 2019, Spurs chairman Daniel Levy has previously insisted that he would only agree on a deal if it was the right partner for the venue (Football.London).

Tottenham have just held the second of their annual NFL double header in north London which helps to add further global appeal to the 62,850-capacity stadium.

Football.London reported last year that Levy was looking for in excess of £250million to sign on the dotted line to keep up with some of the other world-record stadium deals.  Alphabet, the parent company of Google and Google subsidiaries has a market value of over $1.5trillion US (Forbes).

The home of the Los Angeles Rams and Chargers was christened the SoFi Stadium after Social Finance agreed to a £327m deal over a 20-year period.

Levy brought in former NFL executive Todd Klein in June of last year to aid the search for a lucrative naming rights partner for their stadium.

Formerly of the Miami Dolphins, Klein helped the Florida-based American Football side to land an 18-year naming rights deal for their stadium, worth a reported £180m with Hard Rock (Daily Mail).

SpursWeb Opinion

A deal with Google would bring a huge amount of revenue to Tottenham and further help to increase the global awareness of the stadium, which once again caught the eye during the NFL doubler header this month.

Fans will be hoping that any portion of revenue received will be invested into the playing squad as Antonio Conte looks to close the gap on the likes of Manchester City.

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