Spurs are missing out on a potential £50m sleeve sponsor deal – but why?

Image: SpursWeb

Tottenham Hotspur have already made some great memories in their new stadium, from beating Crystal Palace 2-0 at the grand opening, to defeating Man City in the Champions League and even holding their CL Final screening event.

Spurs will now be looking forward to playing their first full season in the new ground, after delays prevented them from doing so last campaign.

However, the building will still be known as the Tottenham Hotspur Stadium, as Daniel Levy has yet to agree a sponsorship naming rights deal with anyone.

Spurs also look set to be one of the only, if not the only, Premier League club to go into the new season without a shirt sleeve sponsor, despite it being a lucrative deal (ScoreAndChange).

For example, Chelsea are paid £50m by Hyundai until 2024 to advertise on their sleeves.

As reported last season, Daniel Levy is apparently unwilling to sell off the sleeve sponsorship rights as it will compromise the value of any stadium naming rights deal (Football London).

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