Talks with HSBC over purchasing the naming rights for the new Tottenham stadium have broken down, according to The Times.
The club announced the new stadium will be known as the ‘Tottenham Hotspur Stadium’ whilst talks were reportedly ‘ongoing’.
Chairman of HSBC, Mark Tucker was leading the talks with Spurs but it is believed a figure was not agreed with Spurs chairman Daniel Levy.
The two men have dealt with each other before with Tucker being the former chief executive of Tottenham’s current kit sponsor AIA.
Therefore, the search for a stadium sponsor continues and Spurs are said to be holding out for the right option.
Many fans have cried out for the club to name the stadium the ‘New White Hart Lane’ or simply just ‘White Hart Lane’ again.
However, with such a mammoth bill to finance it would be near impossible for Spurs not to sell the stadium’s naming rights.
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