‘The only one’ – Financial expert expects Spurs to be rewarded for ‘visionary’ approach

Joe Lewis Daniel Levy
Marc Atkins/Mark Leech/Getty Images

Football Finance expert Kieran Maguire has praised the Tottenham hierarchy for going the extra mile in designing the Tottenham Hotspur Stadium. 

Tottenham’s new home ground has been open for two and a half years but the stadium has not seen any fans for the vast majority of that time due to the pandemic. 

With the stadium going back to full capacity again this season, the atmosphere has been quite electric, partly due to the noisy white wall in the single-tier south stand. 

The 62,850-capacity venue, which has a retractable pitch used to host NFL matches, concerts, boxing and other events, was named among the Royal Institution of British Architects’ Buildings of the Year, by the BBC two weeks ago.

Tottenham are still on the lookout for a naming rights deal for the venue and Maguire believes that the stadium will be sought after by the sponsors due to its eye-catching design.

Maguire told Football Insider: “Sponsors are going to want to be associated with something modern and stylish, absolutely.

“You couldn’t have a better piece of architecture to try to present to them. The stadium has been a tremendous success.

“I’ve been there and it rises out of the neighbourhood spectacularly. They wanted something that was more than glorified breezeblocks.

“I’ve been to all the new stadiums and this is the only one where I have thought it was astounding.

“You have got to give credit to the club for being willing to spend a bit more in terms of design, for being visionary in their approach.

“Lots of stadiums nowadays are effectively modular, Lego-style stadiums. So this award is rightly deserved.”

Spurs Web Opinion 

The fact that the naming rights have not been sold yet suggests that Levy is potentially holding out for a record deal. That is something the Spurs chairman would have certainly had in mind while designing the stadium. The fact that the venue has also gone above and beyond in addressing environmental sustainability, could also be appealing to potential sponsors.

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