Tim Sherwood reveals the advice Sir Alex Ferguson gave him whilst in charge of Tottenham

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Tottenham Hotspur Stadium
Dom Le Roy

Tim Sherwood has admitted that he received advice from Sir Alex Ferguson shortly after being appointed as Tottenham Hotspur manager.

The ex-Manchester United boss made it clear to Sherwood that he must look to keep the media on his side as part of his role as the manager of a Premier League side, something which the 51-year-old admits fell on deaf years.

Sherwood was quite an eccentric character who certainly did not mince his words during his press conferences and interviews as Tottenham boss.

He famously went on a tirade after Spurs’ 4-0 defeat to Chelsea at Stamford Bridge in 2014, calling the Tottenham players “gutless” and asking the club to “wake up” if they were dreaming of Champions League qualification (Independent).

Sherwood told the Daily Mail: “I spoke to him (Sir Alex) ‘He told me, ‘You play two games a week as a manager — one is the press conference and the other is a football match.

“Sometimes it’s just as important to win the conference as it is the match. He was right. But I didn’t grasp that one.”

Spurs Web Opinion

Tim Sherwood’s press conferences were extremely cringeworthy to watch and it was a dark time to be a Spurs fan when he was at the helm. While some fans felt that Tim was “being authentic”, to me, he always came across as a performer who was putting on a show but lacked any real substance.

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