Tottenham announce long-term extension to partnership with Korean company

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Tottenham Hotspur Stadium
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Tottenham Hotspur have announced a long-term extension to their agreement with Kumho Tyre as the Club’s Official Tyre Partner.

The extension was officially announced with a signing ceremony at Tottenham Hotspur Stadium this week.

Executive Vice President of Sales, Europe at Kumho Tyre, Namhwa Cho, and senior vice president of global marketing at Kumho Tyre, Tony Gang-seung Lee, met with Club Ambassadors, Ledley King and Michael Dawson, and other members of staff this week to make the announcement.

The partnership between the Korean tyre manufacturer and Spurs began in 2016 and the club confirmed that through the extended partnership, Kumho Tyre will continue to present the matchday player mascot programme. 

As part of the agreement, Kumho Tyre will also continue to have a prominent presence on the in-stadium LED advertising system.

Finally, Spurs also confirmed that Kumho Tyre’s Corporate Social Responsibility programmes by creating player-related content that focuses on tyre safety.

Spurs Web Opinion 

This comes on the back of Tottenham’s announcement last week that they had extended their agreement with FUN88 to be the club’s official betting partner, while Spurs also struck an agreement with online car retailer Cinch earlier this year to become the club’s first official sleeve partner.

These moves signal that the football economy is now fully back and running following the negative impact of the COVID-19 pandemic. I suspect we will see an announcement on the stadium naming rights sooner rather than later, which can boost the club’s finances further and allow us to compete against Europe’s heavy hitters. 

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