Tottenham boost finances with first-ever training kit sponsorship deal

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Dele
Tottenham Hotspur FC/Tottenham Hotspur FC via Getty Images

Tottenham Hotspur have boosted their finances by revealing that they have announced a new training kit sponsorship deal.

The North Londoners have teamed up with grocery delivery brand, Getir, who will see their brand featured across the training kit of Nuno Espirito Santo’s team.

Daniel Levy moved to recruit Todd Kline, earlier this year with the American tasked with search for a lucrative naming rights partner for their stadium and other sponsorship opportunities (Evening Standard).

Kline, who previously worked for the Miami Dolphins, helped the NFL side to secure an 18-year naming rights deal for their Hard Rock stadium, to the tune of around £180m.

SpursWeb Opinion

After a tough year in which finances have been hit by the coronavirus pandemic, it is good to see the club adapt and look to monetise other areas in line with other Premier League clubs.

Liverpool, in comparison, signed a £20million a year training kit deal with insurance giant AXA which runs between 2016 and 2022.

 

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