After the latest announcement by Tottenham regarding their sponsorship with AIA, the Lilywhites are projected to receive a huge financial windfall.
The club revealed in their announcement that AIA will become their Global Training Partner from July 2027 through to June 2032.
In addition, it was also confirmed by Spurs that the Asian insurance giant will become their training kit sponsors for the same five-year period.
Tottenham’s training kit sponsorship with AIA projected to be worth £75m
Football Insider reveal that Tottenham’s current training kit sponsorship with BetMGM is worth around £10m a year.
The deal expires at the end of the 2026-27 campaign, after which we will see the AIA logo feature on the Spurs training kit until the end of the 2031-2032 season.
The outlet says the new five-year agreement between AIA and Tottenham Hotspur is worth around £75m, which brings the deal to £15m a year.
That represents a 50 per cent increase compared to the North London club’s current agreement with BetMGM.
Spurs are looking for a new shirt sponsor
While the AIA logo will feature on Tottenham’s training kit from the start of the 2027-28 campaign, it will no longer do so on the club’s regular kit, with the Lilywhites now on the lookout for a new shirt sponsor.
It has been suggested by some sources that Spurs are looking for a £60 per year deal for their new shirt sponsorship.
Football finance expert Kieran Maguire has even claimed that Tottenham could sell their kit sponsorship and the stadium naming rights as a single package.