Tottenham are now preparing to push forward with a long-awaited naming rights agreement for their stadium, with a valuation now set as a new commercial leader steps into the building.
The Tottenham Hotspur Stadium has stood since 2019 following its completion, yet Tottenham Hotspur have still not been able to secure a naming rights deal for the billion-pound structure.
However, yesterday it was revealed that the Lewis family are now taking steps to land a naming rights deal for the club’s stadium, following the appointment of Alex Scotcher, who is set to join Spurs as their new commercial director in January.
Scotcher arrives with experience in closing such deals, having successfully done so with Everton and Valencia.
Tottenham push for £20m stadium naming rights deal
Six years of revenue have been left untouched by Tottenham following their failure to secure a stadium naming rights agreement.
According to Football Insider, Spurs are now looking to agree a £20m per year naming rights deal following the appointment of their new commercial chief.
It is claimed that £20m is the valuation Tottenham believe reflects the market for such a deal, having failed to land any agreement since the stadium opened.
Scotcher played a major role in helping Everton secure a deal with Hill Dickinson, who became the Toffees’ stadium sponsor in May.
It is understood the Liverpool-based law firm is paying around £10m per year for naming rights across the next decade, but Scotcher will aim to secure a higher figure for Spurs.
Spurs belief in valuation follows previous failed negotiations
Tottenham have previously held talks with Google and Amazon regarding the naming rights of the Tottenham Hotspur Stadium during Daniel Levy’s tenure.
However, no agreement was reached, as the former chairman was reported to be holding out for a world record naming rights package.
It is understood that Daniel Levy rejected proposals worth between £10m and £15m per year as he waited for an offer he deemed suitable.