Tottenham are preparing for a fresh look in 2027 as the club confirms a major change to their shirt sponsorship, and many fans are eager to see what comes next.
Tottenham Hotspur have confirmed that their partnership with AIA is set to evolve from the insurance company being the front-of-shirt sponsor.
AIA has held a place on the chest of Tottenham’s kits for more than a decade, but that is expected to change from the 2027/28 season onward.
However, this does not spell the end of the partnership between AIA and Tottenham, as the insurance company are expected to switch roles and become the club’s training wear sponsor at that point.
Spurs fans react to Tottenham and AIA sponsorship update
Spurs fans have now shared their reaction to the latest update, with many of the Lilywhites faithful delighted that the club is moving on from a red sponsor.
Several fans are hoping a company with a blue logo becomes the new shirt sponsor, while others have been left to speculate on what the latest change could be for the Tottenham Hotspur Stadium.
One fan said: “Thank God. Maybe they will pick a front of shirt sponsor that is not red for once,” while another stated: “Finally, hopefully our next sponsor is not red.”
Another fan added: “Thank f**k! Something BLUE please!” One supporter opined: “End of an era. I hate the red font, but I do not know. I kind of grew into the AIA logo on our kits. Oh well, we better get a good sponsor.”
Another supporter speculated: “I wonder if Tottenham have done this so that they can bundle the shirt sponsor together with stadium sponsorship?”
Still on stadium rights, one fan claimed: “Just in time for a takeover and a stadium sponsor. The stars are aligning.” Another remarked, “Bring back Holsten,” with several others echoing the same sentiment.
Tottenham stadium naming rights could align with new sponsor
With Tottenham expected to take on a new shirt sponsor from the 2027/28 season onwards, fans are not wrong to speculate about the stadium naming rights.
Since moving from White Hart Lane, Tottenham have not been able to secure a naming rights deal for the Tottenham Hotspur Stadium, despite having conversations with several top companies.
But with Daniel Levy having departed Spurs, it is believed that a deal could soon be reached, as Tottenham are reported to be following a unique MetLife Stadium strategy to acquire naming rights.
It remains to be seen if the change of front shirt sponsors will coincide with the stadium naming rights announcement.