Tottenham Hotspur have announced a multi-year official partnership with the world’s largest beverage manufacturer and distributor, Coca-Cola.
The club revealed that as a result of the partnership, the company’s range of products, including Coca-Cola and Coca-Cola Zero Sugar, will be available at the Tottenham Hotspur Stadium from now onwards.
In addition, it was revealed that Coco-Cola campaigns will be conducted, whereby Spurs fans will have a chance to access matchday experiences, hospitality tickets, unique money-can’t-buy moments with players and limited-edition merchandise prizes.
Tottenham’s Chief Commercial Officer, Todd Kline, expressed his delight at being able to partner with such an iconic brand.
Kline said: “We’re pleased to add Coca-Cola to our growing family of partners. Coca-Cola has a long history of supporting football and we are excited to bring its products to our stadium as well as give our fans across the continent opportunities to win money-can’t-buy prizes.”
The Integrated Marketing Experience Director of Coca-Cola in Europe, Michael Willeke, also spoke about how thrilled the company are to enter into a partnership with Tottenham Hotspur.
He expressed Coca-Cola’s intention to add to fans’ matchday experience and said that they are excited to offer supporters access to some ‘unforgettable moments’.
Willeke said: “Having been an integral part of the football matchday for decades, we are excited to offer Tottenham Hotspur fans the chance to enjoy incredible experiences and unique moments, at home, at bars and restaurants and in the stadiums, as part of our new campaign.
“Football has the power to bring people together and we cannot wait to reward fans across Europe with access to unforgettable moments and a host of benefits that only Coca-Cola can offer in collaboration with our partners.”
Spurs Web Opinion
To seal an agreement such as this one is why Todd Kline was brought into Tottenham by Daniel Levy. One can understand why Coca-Cola were keen on this agreement, given the unique opportunities presented by the Tottenham Hotspur Stadium, given the food and beverage facilities at the venue.
Supporters are still waiting for the club to finally announce a lucrative stadium naming rights deal which could potentially bring even more funds to Paratici and Conte’s transfer war chest.
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