Tottenham officially announce extension to sponsorship agreement

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Premier lEAGUE
Tottenham Hotspur FC/Tottenham Hotspur FC via Getty Images

Tottenham Hotspur have announced a long-term extension to their agreement with Kumho Tyre as the club’s Official Tyre Partner.

Kumho Tyre, founded in South Korea in 1960, are one of the world’s leading tyre manufacturers, with annual sales of over 60 million tyres across 180 countries.

The partnership between the North London club and the Lilywhites began back in 2016 and after five years, it has now been renewed again for the long-term.

Spurs revealed that as a part of the partnership, Kumho Tyre will continue to present the club’s popular matchday player mascot programme.

The Korean company will have a prominent presence on the in-stadium LED advertising system at the Tottenham Hotspur Stadium to help grow brand awareness.

Additionally, Spurs confirmed that the club will support Kumho Tyre’s Corporate Social Responsibility programmes by creating player-related content that focuses on tyre safety.

Tottenham’s chief commercial officer, Todd Kline admitted his delight at being able to extend the club’s partnership with Kumho.

He told Spurs’ official website: “We have built a fantastic relationship with Kumho Tyre over the last five years.

“We look forward to continuing to help elevate the Kumho Tyre brand and business through our growing global fanbase with a series of exciting collaborations.”

Spurs Web Opinion

At a time like this when the football ecosystem is cash-strapped, every little bit will certainly help Spurs and so, this is a positive development. Perhaps Kumho might have hesitated to renew the partnership if Son Heung-min had not committed his long-term future to the club.

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