Tottenham Hotspur have been undergoing sweeping changes in the club’s hierarchy in recent months, and those changes are set to continue.
Early in the season, one of the biggest shifts at board level was confirmed when it was revealed that Daniel Levy was no longer chairman of Tottenham after 24 years of service.
The 63-year-old was far from a fan favourite given his lack of ambition on the pitch. And on the commercial side, one of his biggest shortcomings was his inability to land a naming rights deal for the Tottenham Hotspur Stadium.
The state-of-the-art billion-pound ground has been in existence for six years following its completion in 2019; however, Spurs have still not secured a naming rights partner for the stadium.
Tottenham appoint Alex Scotcher to push stadium sponsor hunt
The Telegraph is now reporting that the Lewis family have now given a clear signal that they plan to end Spurs‘ long wait to find a lucrative sponsor for their £1bn home.
As part of the sweeping behind-the-scenes changes at Tottenham, it has now been revealed that Alex Scotcher will start as the club’s new commercial director in January, having worked on naming rights arrangements for Everton and Valencia.
Scotcher joins Spurs from sports and entertainment consultancy firm Elevate, where he was senior vice president of global partnerships for over three years.
Before that, he spent almost four years at Serie A club Roma, where he was director of global partnerships and chief commercial officer.
However, it is his most recent work at Elevate that will interest Tottenham fans the most and is key to the club’s long search for a naming rights partner for their stadium.
Spurs look to follow Everton commercial model under Scotcher
Tottenham’s failure to land a naming rights deal for the Tottenham Hotspur stadium that opened in 2019 has been blamed on Levy setting the price too high.
Reports claim that the former Spurs chairman initially wanted a world record naming package worth £25m a year across 15 years that would have totalled £375m, a deal he was not able to secure.
Given Everton Hill Dickinson deal is reportedly worth £10m a year, Tottenham will be expecting to land a bigger figure, having already missed out on over £60m worth of revenue due to the failure to secure a naming rights partner, and the board will be hoping Scotcher can help secure a deal.