‘We’re back baby’ – Tottenham have final laugh in PR battle against Arsenal

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(Photo by Visionhaus)

As European football returns this week, so does the intense rivalry and one-upmanship between Tottenham Hotspur and Arsenal. By the looks of it, it’s the white half of North London that’s having the last laugh in a fantastic PR battle this week.

Spurs pipped Arsenal to fourth place in the Premier League last season to secure a return to Champions League football. The Gunners are having to make do with Europa League action on Thursday nights instead.

Ahead of Tottenham’s 2-0 win against Marseille in the Group D opener of this season’s Champions League campaign, the club’s official Instagram account posted a photo of a water bottle bearing the Champions League logo.


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A post shared by Tottenham Hotspur (@spursofficial)

This led rival fans to come up with various jokes around the idea of Spurs bottling it when it comes to the competition this year. The original post on Twitter has now been deleted, but remains on Instagram.

Meanwhile, Arsenal players have recorded a promotional video for BT Sport’s coverage of the Europa League, in which Aaron Ramsdale turns to the camera and says “We’re back, baby.” Naturally, this was picked up by rival fans and became the source of viral jokes.

The admin of the Spurs Official Twitter account clearly saw their opportunity with this and took it perfectly. Before the big kick-off last night, they tweeted a pre-game graphic of the Spurs logo and the Champions League logo.

And yes, you guessed it, the caption for the tweet was: “we’re back baby.”

The social media post was received very positively by Spurs fans, who were delighted to see their rivals taking a hit on the night the Lilywhites returned to Europe’s elite competition.

Spurs Web Opinion

The Aaron Ramsdale clip is absolute gold, and it’s hard to believe that the Arsenal PR team let that one slip through the net. The whole thing is just too perfect, and it’s great to see the Spurs PR taking advantage. Returning to the Champions League is huge, but doing so at the expense of our biggest rivals just makes it all the sweeter.

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