‘What Daniel Levy wants’ – Pundit praises recent Spurs commercial deal

Ex-Spurs goalkeeper Paul Robinson has claimed that the Tottenham Hotspur Stadium hosting the Anthony Joshua vs Alexender Uysk boxing bout is a ‘massive deal’ (Football Insider).

As reported by Sky Sports earlier this week, Anthony Joshua will fight Oleksandr Usyk in what is one of the most anticipated heavyweight clashes of the year. The fight will take place at the Tottenham Hotspur Stadium on September 25th.

Joshua posted a video on his Instagram promoting the fight and even called the stadium ‘amazing’.

Spurs’ new stadium, which was officially opened in 2019, was built as a multi-purpose venue meaning a variety of different sports and entertainment events can take place in the arena.

In 2015, Tottenham announced a deal with the NFL that meant they would host NFL games on the artificial surface installed under the regular grass pitch used by Spurs.

The 10-year deal, which expires in 2025, stated that the NFL will host a minimum of two games a year in the stadium.

Tottenham hosted two fixtures in 2019 but the Covid-19 outbreak, however, cancelled the planned NFL events for last season.

Two NFL games will take place this year as The Atlanta Falcons will host the New York Jets on Sunday, October 10, with Jacksonville Jaguars at home the following week when they take on the Miami Dolphins.

A massive heavy-weight clash has now been announced with Anthony Joshua and Robinson claims that this is only a good thing for Spurs and Levy.

He said: “This is exactly what Daniel Levy wants.

“It is what the stadium was built for. This is not just a stadium for Premier League football. It is a stadium to host worldwide events.

“The deal with the NFL is huge. That has been a big success. Now we are going to see the boxing there. It is a massive deal for the club, commercially and financially.

However, the ex-goalkeeper did suggest that these sorts of events should not affect the playing surface for Tottenham players.

He added: “You worry at what cost it is to the pitch though. There is so many weeks of the year when the pitch has to be slid out of the stadium and out of its natural environment.

“You worry if it could affect the actual playing services. At the end of the day, it is the players’ stage.”

SpursWeb Opinion

We knew this was the intention of Daniel Levy from the moment he announced the new stadium. He wants to create Tottenham as a global brand and events like this only help that. The more events like this, the better. Especially from a financial point of view.

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