Why Tottenham are set for a completely unique kit design from next season

Tottenham Hotspur Stadium
Dom Le Roy

Tottenham Hotspur will get a uniquely designed strip from next season after Nike confirmed that they will be ditching their kit templates.

Some of Nike’s kit designs in recent seasons have come under criticism from fans for being boring and for lacking originality. However, they are reportedly set to unveil some exciting and original designs for next season.

Nike currently makes the kits of three Premier League sides – Tottenham, Brighton and Chelsea but the American giants also have Liverpool signed up for next campaign.

In reaction to criticism over their recent designs, Nike’s senior director of global communications Heidi Burgett took to social media to confirm that the company will be ditching their old approach.

Nike have already given fans a taste of what to expect when they released the international kits for Nigeria, USA and South Korea.

The newly released kits have been received with a lot of enthusiasm from some fans (the Sun).

Tottenham agreed a 15-year, £30million per season deal with Nike until 2023 in 2018 which is one of the longest deals in the American sportwear giant’s history (The Sun).

Spurs Web Opinion

The biggest complaint as always with Nike is their lack of originality with the company often opting for similar templates for various clubs. They have usually done well when they have come out with something unique like the Spurs third kit last season which contained a map of North London. It will be interesting to see what they’ll come up with next season.

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  1. I think when you look at Nikes approach to the Nigerian team it’s in keeping with the flamboyant african style, but not necessarily a fitting approach for others. Whilst Tottenham’s standard kit for this season bears a broader generic stamp of NIke’s styling and identity, nevertheless it is clean and classical in design, unlike the previous season’s tasteless offering with the horrible fading blue waistband, which quite frankly was disgusting and tasteless! I’m all for original and striking design but it has to look considered and not just done for the sake of doing it, especially considering how much these shirts now sell for now.


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