Levy’s longevity – Why Daniel Levy must get this summer right to save his Spurs legacy

Tottenham Hotspur Stadium
Dom Le Roy

In the wake of an eighth consecutive FA Cup semi-final defeat, the hierarchy at Tottenham Hotspur and the club as a whole have had a poor month from a PR perspective, releasing the most expensive season tickets in the country, playing down the importance of the FA Cup before being dumped out of the competition and looking set to lose key players due to a wage infrastructure Daniel Levy could be set for his most important summer during his tenure.

Daniel Levy has divided opinion ever since taking over from Alan Sugar as Spurs chairman back in 2001. On the one hand, Tottenham have moved from mid-table mediocrity to a Champions League mainstay in recent years as well as the club moving into a beautiful brand new home on the turf that was once walked on by legends of yesteryear. However, it hasn’t always been sunshine and rainbows at Spurs for the 56-year-old, sacking manager Martin Jol at half-time during a game he was winning, trying to relocate the club into Stratford (where West Ham would eventually move) and failing to back fans in a political debate over what is appropriate to sing at football and what isn’t have been particularly disheartening amongst some of the White Hart Lane faithful.

Season Ticket Pricing:

New Spurs Stadium

The gloss of Spurs’ brand new 62,000+ seater stadium has been dampened somewhat by the ridiculous inflated season ticket prices released this month.

Spurs’ cheapest season ticket price has been priced at an eye-watering £795! To put that into context, Manchester United’s most expensive season ticket is priced at £950, just £105 more than the cheapest seat in the house in N17.

This is disgraceful to say the least, yes in order to reach the superclub status that we have aspired to become we must spend money, and one way of generating the required funds is through extra gate receipts. We are beginning to tick all the boxes required to become a real powerhouse of English football, yet we are missing just one thing, a trophy. Yes Pochettino has done an exceptional job and maybe an FA Cup won’t change the complexion of the club, yet we need to start having a physical accolade to show for the incredible job that he has done.

Manchester United are able to retain *somewhat* sensible season ticket prices, the fact that from a fan perspective we are charged more to watch our beloved Tottenham (who have won two major trophies in the last 18 years) than United (who have won three major trophies in the last two years.)

United are the biggest club in England and perhaps the biggest club in the world, so maybe they do not rely on ticket allocation as much as a club like Spurs do.

Keeping best players.

Toby Alderweireld

Charging fans astronomical prices to see their side does not reflect well on the club, especially in the same month where key players such as Danny Rose, Mousa Dembele and Toby Alderweireld are reportedly set to leave the club due to the club’s tight wage-infrastructure.

Serge Aurier should be used as an example to Levy, the club sold Kyle Walker for over double what they paid for Aurier, and as the season has progressed we have seen why the fees correlated. Selling Toby Alderweireld because of an inability to loosen the purse strings is quite frankly a dumb move. Who could Spurs sign that is better than the Belgian, without breaking the £100k per-week ceiling set at Spurs.?Yes, Davinson Sanchez has been an excellent acquisition, but does look raw on occasions.

During Levy’s reign at Spurs, we as fans have seen our best players move on to greener pastures all too much; Stephen Carr, Michael Carrick, Dimitar Berbatov, Robbie Keane, Jermain Defoe, Luka Modric, Gareth Bale and Kyle Walker just to name a few.

The wage-infrastructure has been relatively successful thus far, but it is time for change, a lack of silverware could be used as a stick to beat the club with when trying to negotiate with potential new signings, add to that a tight payment method and suddenly the club look somewhat weaker in the market.

Now it almost feels like Pochettino has maxed out all the tools at his disposal, and that it is time for Spurs to join in the radical spending spree in order to remain competitive amongst the top teams in the country.

This could be the defining moment of Daniel Levy’s era. Big spending is needed in order to kick on and advance to the next level. You have set the precedent off of the pitch with inflated season ticket prices, Mr Levy, so it’s time see the same mentality adopted in the transfer market.

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  1. We say this same old stuff every season and every transfer window levy will do what he thinks is best for the club what ever that is and no amount of of criticism will stop him from doing what he wants whether we like it or not just look at what happened with season ticket prices high yet they still sold and the ground will be full every game
    I may not be the biggest levy fan but we may not be where we are today if it wasn’t for him and as the saying goes be carefull of what you wish for.

  2. Boy oh boy…rookie…some punctuation would be nice!

    It’s not just paying Toby……if Spurs paid him the $150-180K that supposedly he is asking for…there would be line outside the managers door immediately after that…..all wanting the same type of salary.

    I know their career is short relatively…but the rest of poor working stiffs have to work a LOT longer as our pay is so MUCH less than even the worst paid players at Spurs. If these players can’t save enough to compensate for their “short” career…then they are getting too many cars, tattoos or haircuts.

    • Sorry sir didn’t realise my comments were going to be examined like a english paper and buy the way we pay people in good old pounds in this country not $

      i can understand why people seek employment elsewhere to raise ther standard of living but as a professional footballer at his level i would assume he ain’t short of a bob or two (that’s slang for old english money by the way kevin)other than that i agree with your comments

  3. I think you’ve written a very good article and summed up our main concerns. Season ticket prices, losing some of our best players etc. There maybe a stadium to pay for but the ticket prices are just pure greed. Long term, will the stadium be full and will families afford to go. My WHL ticket is going up from £46 a game to £63. Sky and BT have both gone up in the last 6 months too. We do need to have a good summer in the transfer market. Aurier and Llorente have been poor. Walker is missed. Rose, Dembele and Alderweireld hard to replace. The side need to score more goals and be more clinical. Our defence is good, but another top striker is needed to play with and help rest Kane.

  4. Re queue at door
    Harry & Toby should be top earners. Sonny not far off. Dele can be too if he pulls socks up. Lloris needs to cut out these running out of his area episodes.Eriksen & Verts of course. None of the others should command same wages as those at moment. They must know who best players are. 1st 2 would get in any team in Europe. Going fwd we must pay up or we will never win anything


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