Report: How much Tottenham make from every single Premier League home match

The Athletic have now provided a detailed explanation of how much revenue Spurs make through the Tottenham Hotspur Stadium on matchdays as well as non-footballing events.

The report points out that White Hart Lane used to bring in an average of £1m per home game in revenue, with the club making an annual revenue of just over £40m at their old stadium.

In contrast, Tottenham allegedly make close to £6m per matchday at the new venue, with the club reportedly registering matchday revenue of £106m in the 2021-22 season, which was second only to Manchester United.

It is explained that part of the reason for this increase is because fans stay at the venue after the match and spend their time at ‘The Marketplace’ and ‘Fan Zone’, singing and drinking together.

Fans Supporters Celebrate
Photo by Sam Liam Cornish

Tottenham have built a money-making machine

The outlet states that this was part of the club’s vision when the stadium was built as they wanted more ‘dwell time’ at the venue as there is in American stadiums.

The Athletic points out that Tottenham’s revenue is further supplemented by the other sporting events like the NFL and Rugby League that the stadium hosts as well as various concerts.

In fact, it is revealed industry experts estimated that Spurs made around £15m across five nights during Beyonce’s Renaissance world tour at the end of last year, although the club say the final figure after costs was around £5m.

Spurs Web Opinion

Tottenham had no choice but to leave White Hart Lane and move to the new stadium if they wanted to be able to compete financially with Europe’s big guns in the long term.

The club deserves a lot of credit for the way they designed the stadium with a retractable pitch, thus multiplying the venue’s earning potential due to the possibility of hosting various events on non-matchdays.

This undoubtedly gives us a huge advantage in the coming years, now that the Premier League is strictly implementing the profit and sustainability rules.

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