Tottenham’s balance sheet continues to be relatively strong, owing to the huge revenue that the club makes as a result of non-footballing events held at their stadium.
Spurs have loosened their purse strings after coming dangerously close to relegation last season, with the Lilywhites having a net spend of over £150m so far this summer.
This has caused an uproar among some pundits and opposition fans, with the likes of Alan Shearer questioning why Tottenham are allowed to spend so much more than the likes of Newcastle, and suggesting that the financial rules in place are unfair.
However, one look at Spurs’ income streams makes it fairly easy to understand why the club have much more leeway than the likes of Newcastle or Aston Villa.
How much do Tottenham earn from non-footballing events every year?
Even putting aside things like matchday and commercial revenue, where Tottenham comfortably outrank the likes of Newcastle, there is another feature of Spurs’ stadium that gives them a huge advantage.
HITC have revealed that, according to research from Goldman Sachs, Spurs made £55m in 2023-24 from hosting non-football events, like concerts and NFL matches at the Tottenham Hotspur Stadium.
That number is likely to go up even further as Tottenham have now been granted a licence to increase the number of non-footballing events from 16 to 30 per year.
It is thus revealed that the Lilywhites can expect revenue in excess of £100m per year from these events over the next few years.
How much will Spurs earn from Jay-Z’s concert next month?
American rapper and icon Jay-Z will perform at the Tottenham Hotspur Stadium in September, with the tickets set to go on sale for the concert on Friday.
HITC explain that, like other artists who perform at the venue, Jay-Z’s tour promoters will pay Tottenham a fee to use the stadium, after which the club takes a cut from concessions.
However, Spurs have to bear utilities, stewarding and all other costs associated with staging the event. It is estimated that the club would make a seven-figure profit if the concert is sold out.